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Leisureplex announces major £1.25m investment

10th January 12

Sympathetic Improvements & Restoration

Following the purchase of the George IV in 2007 by Leisureplex Hotel Group there has been heavy investment to bring the property back to its former glory. This includes replacing and refurbishing the stonework and the restoration of the stained glass windows on the façade of this beautiful listed building with the support of Cadw, the Welsh public body responsible for historic buildings.

Due to the growing popularity of this picturesque Welsh resort, work has now begun to extend the George IV adding 36 en-suite bedrooms as well as re-modeling and extending the entertainment room. The property will grow from a small 2 coach to a 3 coach hotel at a cost of over £1.25 million. The new wing will also include installation of an 8 person lift which will serve all floors and is fully compliant with the Disability Discrimination Act (DDA). This is often not possible in many listed properties due to restrictions imposed on their development.

New Wing to Open End of July

The extension work has been planned so as not to interfere with the cocktail bar, lounges or restaurant and the hotel will remain open throughout the period of construction which is due to finish by late June 2012 with the new rooms being available for occupation from late July 2012. General Manager Hamid Khoshneviszadeh and current holder of hotel Manager of the Year for the second year running is very excited about being able to welcome even more guests to his hotel.

Local Businesses to Benefit

Leisureplex is proud not only to bring business to the area but, by employing local tradesman to carry out this work, (so local in fact they are neighbours to George IV), also bring investment to local businesses.

This seaside resort lies on the south side of the Llyn Peninsula with splendid views over Cardigan Bay. It is home to a medieval castle, built by the Welsh in the mid-thirteenth century but later taken by Edward I who incorporated it into his ring of castles designed to maintain Norman control. It was captured by Owain Glyndwr in the uprising of 1404 and the scorch marks from that battle can still be seen!

Hotel History>

According to Eira and James Gleasure, Criccieth : A Heritage Walk, 200; An inn had existed on the site of the George IV Hotel in 1600, but the present building on Stryd Fawr dates from 1830, shortly after the turnpike opened. In the 1920s the hotel boasted that it generated its own electricity and for a fee, it offered a fire and private bath in guests' rooms.

Surrounding Area

The castle headland divides the town into two with a pebbly beach to the West and a lovely sheltered, mainly sandy, beach to the East. Nearby is the village of Llanystumdwy, which boasts a museum devoted to David Lloyd George, the "Welsh Wizard", whose family once lived in Criccieth.

The countryside around Criccieth is breathtaking with fabulous coastal views over Cardigan Bay, awesome mountain scenery in Snowdonia and delightful gardens and castles at every turn.

Industry Leading Reinvestments Plans

The Leisureplex Hotel Group has been operating seaside hotels for a generation and has carefully chosen each of its 19 hotels with its clients’ needs in mind. Each year extensive refurbishment work is undertaken throughout the estate and improvements made to reduce energy consumption in the properties. In fact Leisureplex spends almost three times the industry average on hotel improvements, refurbishing at least 10% of its hotel rooms annually.

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